When I was at the University of Maryland in the mid to late 1970s, the only sources of information for term papers and research projects was the University library system and interviews. Goes without saying (although I’m going to say it anyway), a lot has changed in 30 years. Not all that long ago (early to mid 1990s), the Internet was just really beginning to come into its own as a valuable research tool. At that time, I used the Internet to come up with “golden nuggets” for speeches or to learn about a city where the executives I wrote for would be speaking. It was even a novelty to have e-mail. Now, these tools are ubiquitous, and it’s a very good thing, too!
Today, I spend hours and days researching complex topics from my computer for white papers, research reports and short technical articles on a wide range of indoor air quality topics. If you’re interested, visit the Aerias – AQS Indoor Air Quality Resource Center (www.aerias.org) and look under the Premium Content tab for White Papers for examples of my work. You will see that nearly all the entries in the citations lists contain links to where these sources reside online. You might be thinking that the Internet makes researching white paper and report topics pretty simple and efficient. In some sense, it does, but it also is easy to get overloaded with too much information, lost in some obscure corner as a result of following one too many links, and spending a lot of unnecessary time and energy going in circles. Many times, scientific articles – especially from journals – and market research reports are only accessible for a fee, which can get rather expensive.
So the challenge is to find the information I need and not spend a dime. To effectively search the Internet requires a plan, boldness to go to unexpected places, knowing how to get back again without losing all the great information I’ve found, and the courage to say, “Enough!” Here are some ideas:
- As noted – have a plan of action. Start by being sure you have clear scope of work for your writing assignment. Divide your research into topic areas and subdivide the topic areas into manageable pieces. Knowing what your looking for makes it a whole lot easier to find and will save you a lot of time.
- List key words for the topic areas, and use them as your initial search terms. I prefer Google, but other search engines may be useful as well. I especially like Google Scholar for scientific and technical articles. Sometimes, I change the order of the search terms or use just one search terms to see if I get a different list of articles and websites. You’ll know when you’ve gone about as far as you can go when the same links come up again and again. Time to change search terms and move on.
- Bookmark your searches, just in case you go wandering off, you have reference point to get back. Also, try not to go off into too many directions at once. Pick one and stick with it until you’ve exhausted the possibilities and/or you’ve found what you need.
- On the other hand, be bold about following an intriguing trail. I often find interesting tidbits by following a trail of links. The danger, of course, is spending hours on a wild goose chase. My rule of thumb is four or five links, and if I haven’t found anything, I go back or I call up my bookmarked Google search results and start again.
- When you’ve found an interesting source, bookmark it and save it to a separate file, preferably a PDF file. Print out the first page and write the URL on it, or be sure to keep a running list of the source materials you’ve collected with the URLs noted. You will need this for the citation list and in case you need to find it again. Be sure to cite everything you use. Your readers will thank you, and you won’t get caught in an embarrassing situation of trying to recall where you found a particular fact.
- Look at the citations list in the sources for other relevant articles and reports. For me, I prefer not to take other people’s word for facts and quotes. I like to find the original source, which often means tracking down cited articles. This is getting easier as many authors include URLs in their citations list. If not, “Google” the author and article title. Usually, it comes up straight away, if the article is indeed online. Most journals will at least let you view the abstract, which is often enough to verify a key fact.
- If you can’t find the primary source, then be sure to include in your citations list the primary source, followed by “As reported in…” then the citation of the source you found it in, which is actually a secondary source for that particular fact. All the major style manuals can show you how to format your citations list to accommodate both primary and secondary sources.
- Other reputable sources are federal and state government, trade and professional associations, and corporations websites. By drilling down into these sites, I often find all sorts of really good information and explanations of technical points. And, they’re free!
- Beware of Wikipedia and other pseudo-enclyclopedic sites. These may be great places to get a general idea about a topic, but do not trust the information unless you can independently verify. Many people contribute to these sites, and some may not be as careful or may have misunderstood a fact or concept. Also, beware of blogs. Some bloggers quote other bloggers and may not necessarily be writing from primary source material. If you come across a blog with great information, write a comment to the blogger and ask for a list of source materials that you can access.
- News articles can be helpful for locating subject matter experts you may wish to interview. But, again don’t take the author’s word on key facts. Try to verify them independently.
I hope you find these tips helpful. Happy searching, and if I can be of assistance to you, please let me know. Also, leave me a comment if you have some creative search strategies to share.